Video Reflection #1

The video called, "Social Media in Plain English," was just that. It was a simple, clear, and amusing way to show the many benefits of using social media today. The example involved a town called "Scoopsville" that was made famous because of the unique flavors of ice cream people were creating. The buzz around the town and its interesting ice cream offerings enabled them to compete with the big ice cream company. Though word-of-mouth helped them to get visitors, people felt that too many flavors, and not enough knowledge about them, made it hard to decide. One ice cream maker realized that if he put a board up and allowed consumers to give feedback to others, it helped consumers to make an informed decision. Other ice cream sellers followed suit, and some realized that their ice cream wasn't particularly liked by consumers. This feedback could help the seller to improve the product or to inform a select type of consumer about the product with free advertisement. In Jared's case, his board was filled with so much positive feedback, it made him very successful. Again, this was free, fast advertisement thanks to social networking. It helped the consumers and the sellers to have the best product possible. That is just one example of how social media is changing the world in which we live.
   http://www.youtube.com/watch?v=MpIOClX1jPE&feature=player_detailpage