Wednesday, July 18, 2012

Video Reflection #1

The video called, "Social Media in Plain English," was just that. It was a simple, clear, and amusing way to show the many benefits of using social media today. The example involved a town called "Scoopsville" that was made famous because of the unique flavors of ice cream people were creating. The buzz around the town and its interesting ice cream offerings enabled them to compete with the big ice cream company. Though word-of-mouth helped them to get visitors, people felt that too many flavors, and not enough knowledge about them, made it hard to decide. One ice cream maker realized that if he put a board up and allowed consumers to give feedback to others, it helped consumers to make an informed decision. Other ice cream sellers followed suit, and some realized that their ice cream wasn't particularly liked by consumers. This feedback could help the seller to improve the product or to inform a select type of consumer about the product with free advertisement. In Jared's case, his board was filled with so much positive feedback, it made him very successful. Again, this was free, fast advertisement thanks to social networking. It helped the consumers and the sellers to have the best product possible. That is just one example of how social media is changing the world in which we live.
   http://www.youtube.com/watch?v=MpIOClX1jPE&feature=player_detailpage

2 comments:

  1. Social media has so many negative connotations. It gets a bad rap from people who refuse to use it, don't understand it or those who feel it is the next fun thing to do on the internet. When it is so much more than that. the positive aspects from the use of social media are mind boggling, in my opinion. I love how this video explains it. Ice cream is my weakness. I want to grab a bowl and a group of naysayers and force them to watch this video.

    ReplyDelete
    Replies
    1. Well said, Carlo! Me too! And I completely agree.

      Pam, this was a good summary of the video. I'd like to see you make connections to the ideas in your reflections - whether it's a personal opinion, or how it might play out in libraries or in your future learning and teaching.

      Delete